SM City Urdaneta Central is strategically located beside densely populated subdivisions in the heart of Barangay Nancayasan and Poblacion along MacArthur Highway. It is dubbed as Pangasinan's gateway to urban shopping, as it is en route to top tourist destinations in Northern Luzon. The mall is also conveniently accessible to locals and tourists through the Tarlac-Pangasinan-La Union Expressway (TPLEX). With 42,000 square meters of gross floor area, SM City Urdaneta Central offers a wide range of shopping, dining, and entertainment options. The mall features well-loved local and international brands such as The SM Store, SM Supermarket, Watsons, Ace Hardware, SM Appliance Center, Our Home, Surplus, Miniso, Sports Central, and SM Cyberzone. Locals and tourists can enjoy new levels of experiences across its two floors. SM Prime Holdings, Inc. remains committed to its role as a catalyst for economic growth in Pangasinan. The company aims to enrich the quality of life of millions of people by delivering innovative and sustainable lifestyle cities. SM City Urdaneta Central is part of SM Prime's plan to open five malls in key cities across the Philippines in 2018.