I’m an ESL Teacher, Writer, Editor, Digital Creator, and SEO Specialist. Yes, I’ve worn many hats and each one has added depth to how I think, create, and communicate. Rather than being a jack of all trades and master of none, I see myself as a jack of many trades and a master of quite a few. I thrive in learning-rich environments and am always evolving, adapting to new tools, testing fresh strategies, and staying ahead in a fast-paced digital world. One thing that’s been consistent in my journey is writing. It started as a passion in high school and has grown into a lifelong creative and professional anchor. Whether it’s blog posts, SEO-optimized web copy, instructional materials, or content for social media, writing helps me connect, inform, and inspire. It’s the thread that runs through everything I do. My diverse career spanning education, aviation, customer service, and e-commerce has equipped me with a unique blend of empathy, strategy, and business insight. I understand what it means to serve, to sell, and to teach — and that shows in the way I write and deliver results. As an SEO Specialist, I blend creativity with technical precision to help brands build authority, visibility, and trust online. I take a holistic, ethical approach to SEO, one that favors value, clarity, and long-term impact over quick wins. Here’s what I bring to the table: SEO Expertise • Competitor and keyword research with user intent in mind • On-page, off-page, technical, and local SEO implementation • Website audits, schema markup, and continuous optimization • Tools: Ahrefs, SEMrush, Screaming Frog, Ubersuggest, GA4, Search Console, Google Business Profile Content Creation & Optimization • SEO-aligned content for websites, blogs, and landing pages • Content management on WordPress, Elementor, and Shopify • Visuals and branded graphics via Canva and PowerPoint AI Awareness & Application • I stay current with AI tools and trends that impact SEO and content creation • I use AI ethically and strategically — from drafting outlines to enhancing productivity • I educate clients and peers on how to harness AI without losing the human voice • I believe AI is a powerful co-creator, but not a replacement for authentic connection Digital Tools & Platform Support • Building landing pages with Carrd, Google Sites, Canva, and Kit • Applying UX principles and conversion strategy to optimize user journeys • Supporting brands in creating SEO-friendly, scalable content ecosystems At the heart of it all, I love helping people grow — their confidence, their visibility, their brand. Whether you're just starting out or ready to scale, I’m here to help you clarify your message and strengthen your presence online. Let’s connect if you need help with SEO, content strategy, instructional design, or just want to exchange insights and ideas especially around AI in content and search. Portfolio: https://sites.google.com/view/melesamillanesportfolio Website: https://melesamillanes.pinoyseos.com